In an effort to drum up business in Nanjing, a property developer took shanzhai to the next level in 2008, lining a street of storefronts with signs advertising knockoff Western chains, such as "KFG," "Pizza Huh," "Haagon Bozs" and "Bucksstar Coffee." The publicity stunt worked — to a point. After images of what became known as "Shanzhai Street" went viral on the Web, authorities promptly shut the venture down.